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What does it take to be a real superhero?  Kindness, courage and perseverance.   Meet Michael, he's the first kid to receive our Wonder Crew Award of Courage!Michael's mom explained that, "he was having a really hard time in school. Then in October he got sick. He had a rare condition called Kawasaki disease. Michael was in and out of the hospital and had multiple trips to the ER. This was all over his birthday. As his physical recovery progressed, his anxiety, SPD and OCD worsened. He couldn’t return to school. He couldn’t wear clothes. He had nightmares. He was sad and...

We've come a long way and we couldn't have done it without you!  In case you haven't heard, Wonder Crew has been nominated as a finalist for Doll of the Year. This is BIG people, really big! Together we've changed the perception of boys and dolls, we've knocked down gender stereotypes that limit our kids. Now we have a chance to continue to shake things up and show the toy industry that boys (and girls) LOVE Wonder Crew! Please tell your friends, family and neighbors to vote for us! Click HERE to vote!  Gratitude, gratitude, gratitude -- thank you for ALL of your support!  

Over the past few years we've heard so many incredible stories about kids overcoming obstacles and achieving great milestones with their Wonder Crew Buddies by their side.  We love that Wonder Crew has encouraged and supported kids through big moments like potty training, first days of school, doctors visits, new siblings, happy and sometimes difficult times. It’s not easy being a kid; your stories have inspired us to recognize your kids with these special awards.  Wonder Crew Awards celebrate your child’s hard work, kindness and courage.  Share a story (and image!) about your kiddo being brave, kind or courageous to our Facebook page and we'll send you a set of Wonder...

Published on Scary Mommy   Background:  When my preschool son told me that “boys don’t cry” three years ago, my heart sank. I remember thinking to myself: “we live in a progressive town, we talk endlessly about feelings at home and I’m a therapist for goodness sake – how did this happen?”  Then came a light bulb moment. If kids learn through play, where are the toys that encourage boys to express feelings? They didn’t exist and their absence was sending the message to many boys that this type of play or this way of being wasn’t for them.  Fast forward:...

I remember my first Toy Fair a few years ago, several people stopped by the Wonder Crew booth offering high fives and big smiles; on the flip side, one person said to me, “what is this? Boy empowerment? Don’t you know the trend is girls, not boys.” It seems that many still operate under the cultural assumption that the boys are OK, boys have the upper hand -- why focus on them?  Gloria Steinem once said, "we've begun to raise daughters more like sons... but few have the courage to raise sons more like our daughters."  Girls need empowerment. And for different reasons, boys need...